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Toy Town

7-Hour game for London's
biggest Toy Store

Debug role
Concept, Design & Development

Platforms
Web, Mobile, Billboard

Collaborators
Miura

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TRACING THE SKY

MOTION CONTROLLED PROJECTIONS

Role
Planning, Art direction, UX/UI design, Planning, Development
Platforms
Unity, Web

Joy around the world has run low, kids need toys! Build and run a town full of toy-making factories with the help of their handy workers.

A construction and management game in the vein of Theme Park, Toy Town is addictive, rewarding lengthy sessions and repeat plays - necessary in a highly competitive market where eyeballs are the currency of choice and attention spans are dwindling. Players are kept hooked with looping gameplay of increasing difficulty and fluctuating pace. Gameplay which is easy to learn yet tricky to master.

In a time where content is abundant and mostly free, quality is key. The game has juicy energy throughout, from vibrant design to bouncy animation and punchy sound. Catering nicely to the universal certainty we all share that shiny bonuses are very important.

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All the toys

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